Throughout the year, we worked with many partners to improve international student recruitment opportunities for our members. Our capacity to offer support was greatly improved thanks to an agreement with Scotiabank that provided funding for strategic international student recruitment and marketing efforts.
Significant focus was placed on Asia, and especially China, which remains an important market for Canadian colleges and institutes looking to attract international students. We led a Canadian delegation to China in October and worked closely with the China Education Association for International Exchanges (CEAIE), which awarded CICan one of its 2016 Best Partner Awards during its Annual International Education Conference. CICan was also named as a key Canadian partner in China’s PathPro Project, which aims to bridge education resources of high quality in vocational and technical education and training between China and partner countries.