Engaging the public

CICan’s advocacy efforts were supported by a variety of communication activities targeting national and regional media. Over the year, we published op-eds, provided interviews and were featured in media such as the Globe and Mail, the Toronto Star, the Canadian Press, Maclean’s, the Hill Times, the PIE News, Study Travel Magazine, and Le Droit.

We also continued working with Marketzone Productions (now MZP) to publish Education for Employment Magazine, which is distributed with Canadian School Counsellor Magazine and Careering Magazine, as well as the Globe and Mail to produce two special features on colleges and institutes. Additionally, we collaborated with Re$earch Money for the second year in a row to create a special feature called Applied Research Comes of Age and a blog on their website. We also offered support to le Droit for their guide to francophone post-secondary institutions.

Throughout the year, we maintained a strong presence on social media, growing our audience considerably across all our platforms.