CICan’s advocacy efforts were supported by a variety of communications activities targeting national and regional media. Over the year, we published op-eds, provided interviews and were featured in media such as the Globe and Mail, CBC, HuffPost, Maclean’s, the Hill Times, the PIE News, Study Travel Magazine, and Le Droit.
We also continued working with Marketzone Productions to publish Education for Employment Magazine, which is distributed with Canadian School Counsellor Magazine and Careering Magazine, as well as the Globe and Mail to produce a special feature on colleges and institutes that focused on the future of work. Additionally, we collaborated with Re$earch Money to create a special feature called Applied Research Comes of Age and a blog on their website. We also offered support to le Droit who created Canada’s first guide to francophone post-secondary institutions.
Throughout the year, we maintained a strong presence on social media, growing our audience considerably across all our platforms.
Growth in social media followership (April 1st 2018 to March 31, 2019):