Our advocacy efforts were supported by a variety of communication activities targeting national and regional media. Over the year, we published op-eds, provided interviews and were featured in media such as the Globe and Mail, the Toronto Star, the Canadian Press, Maclean’s, the Hill Times, Policy Options, the PIE News, Study Travel Magazine, and Le Droit.
We also continued to work with Marketzone Productions (now MZP) to publish Education for Employment Magazine, which is distributed with Canadian School Counsellor Magazine and Careering Magazine, as well as the Globe and Mail to produce two special features on colleges and institutes. Additionally, we collaborated with Re$earch Money to create a special feature called Applied Research Supporting Economic Recovery.
Throughout the year, we maintained a strong presence on social media, growing our audience considerably across all our platforms.
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